Yka

YKA is a French-Japanese seasoning brand. For the Brand Strategy, I imagined a brand inspired by the cosmetic industry. The Visual Identity is minimalist, and the lines evoke those of Japanese calligraphy. I thought of the packaging as if it were for cosmetic products. The oil is presented in a perfume bottle, the concentrate is in a dropper bottle, and the paste is in a tube. YKA transforms cooking into a beauty process.

‍